The focus of the company is that of research in the field of functional nutrition, a modern food concept which inextricably unites food and health.
The Heallo start-up entered the top ten of the Kickstarter 2019 programme and among the 9 selected by Deloitte for the Food Tech Accelerator project, thanks to the JAXplus patent, the process of extraction of soluble fibres which reduce the glycaemic peak after meals.
Brand philosophy
The keywords of the projects are described in this way by Francesca Varvello, CEO of Heallo: “If I were to describe the project in a few words, I would talk about health, scientificity, circular economy, traceability”.
Health
it has been well known for some time that refined and processed foods are concurrent causes of problems such as obesity and diabetes. Our commitment goes in the direction of being able to guarantee proper nourishment, in function with wellness and health improvement.
Scientificity
ours is an extremely rigorous scientific process. We use the technological support of the University of Pavia, the University of Naples, and the Tefarco Innova Consortium.
Circular economy
we believe in the recovery of resources, we are proud to have started by using a material which is normally waste, such as beer draff, rich in a nutritional point of view, but not easy to manage in a commercial point of view, and therefore commonly used as a fertiliser or for animal nourishment.
Traceability
we believe in the recovery of resources, we are proud to have started by using a material which is normally waste, such as beer draff, rich in a nutritional point of view, but not easy to manage in a commercial point of view, and therefore commonly used as a fertiliser or for animal nourishment.
From the studies by Heallo, the JAXplus patent is created, it goes perfectly with the company’s vision and holds its values in an innovative ingredient which unites business strategy and environmental sustainability, since it is derived from the surplus of specific production processes, suitably treated and valorised.
